I am always looking for ways to replace the slow demise of editorial. Yeah I know it is still around but not at all in the same creative capacity as even 6 years ago. I could always rely on at least one interesting editorial assignment a month, often times I would break even on costs and there were a number of times I had to shell out a bit to get the image I wanted, but the results were always worth it. So about 7 years ago I started looking for personal/portfolio projects to fill the void; low profile, spur of the moment projects that I could create my own story. I love shooting athletes and athletes always need promotional imagery whether it is for their side business, local sponsors, or just their Instagram page so it only made sense I would start there. Over the last couple of years I noticed there were a lot of lost opportunities mainly around the local weather. This is Vancouver so when it rains it just doesn’t stop, for days, sometimes weeks, maybe even months on end. The last time around we made a rain or shine commitment and of course it rained and not just a light drizzle but the report measured it in inches for the day. Ultra-runner Dale Nichols @dalenichols was awesome and didn’t seem at all fazed by the unrelenting downpour. Of course the icing on the cake was one of the images made it into the Lurzer’s Archive 200 Best Ad Photographers Worldwide!
Rod McLean is a renowned commercial and advertising photographer, specialized in active lifestyle, sports, and portrait images.
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